Privacy Policy

1. Introduction

SouthEnd Properties Ltd ("we," "us," or "our") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services, including our website, mobile applications, and related platforms.

By using our services, you consent to the collection, use, and sharing of your information as described in this Privacy Policy. We are committed to compliance with applicable data protection laws, including the Uganda Data Protection and Privacy Act 2019 and other relevant regulations.

2. Information We Collect

2.1 Personal Information

We collect personal information that you provide directly to us, including:

• Contact information (name, email address, phone number, physical address)
• Identification information (national ID, passport details, tax identification numbers)
• Financial information (bank account details, payment information, credit history)
• Property-related information (property ownership details, rental history, property preferences)
• Employment and income information
• Communication records (messages, emails, chat logs)

2.2 Automatically Collected Information

We automatically collect certain information when you use our services:

• Device information (IP address, browser type, operating system, device identifiers)
• Usage data (pages visited, time spent on pages, click-through rates, search queries)
• Location data (geographic location based on IP address or GPS if permitted)
• Cookies and tracking technologies data

2.3 Information from Third Parties

We may receive information about you from third parties, including:

• Credit reporting agencies
• Property valuation services
• Background check providers
• Social media platforms (if you connect your accounts)
• Public records and databases

3. How We Use Your Information

We use the information we collect for various purposes, including:

• Providing and maintaining our real estate services
• Processing property transactions and managing rental agreements
• Verifying your identity and conducting background checks
• Communicating with you about our services and transactions
• Personalizing your experience and providing tailored recommendations
• Processing payments and managing financial transactions
• Ensuring compliance with legal and regulatory requirements
• Detecting and preventing fraud, security breaches, and illegal activities
• Analyzing usage patterns to improve our services
• Sending marketing communications (with your consent)
• Resolving disputes and enforcing our terms of service

4. Legal Basis for Processing

We process your personal information based on the following legal grounds:

• Contract: To perform our contractual obligations and provide services
• Legitimate Interest: To operate our business, improve services, and communicate with you
• Legal Obligation: To comply with applicable laws and regulations
• Consent: Where you have explicitly agreed to certain processing activities
• Vital Interest: To protect the vital interests of individuals

5. Information Sharing and Disclosure

We may share your information in the following circumstances:

5.1 With Your Consent

We share information when you explicitly consent to such sharing.

5.2 Service Providers

We share information with trusted third-party service providers who assist us in operating our business, including payment processors, background check services, property valuation firms, and IT service providers.

5.3 Business Partners

We may share information with business partners for joint marketing activities or to provide co-branded services, subject to your consent where required.

5.4 Legal Requirements

We disclose information when required by law, court order, or government regulation, or when necessary to protect our rights, property, or safety, or that of our users or the public.

5.5 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity, subject to the same privacy protections.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Secure server infrastructure with regular security audits
• Access controls and authentication mechanisms
• Regular security training for our employees
• Incident response procedures for data breaches
• Regular backups and disaster recovery plans

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specific retention periods include:

• Account information: Retained for the duration of your account plus 7 years for tax and legal compliance
• Transaction records: Retained for 7 years for financial and tax compliance
• Communication records: Retained for 3-5 years depending on the nature of the communication
• Marketing data: Retained until you unsubscribe or withdraw consent

When information is no longer needed, we securely delete or anonymize it in accordance with our data retention policies.

8. Your Rights and Choices

You have certain rights regarding your personal information:

8.1 Access and Portability

You have the right to access your personal information and obtain a copy in a portable format.

8.2 Rectification

You can request correction of inaccurate or incomplete personal information.

8.3 Erasure

You can request deletion of your personal information, subject to legal limitations.

8.4 Restriction

You can request restriction of processing in certain circumstances.

8.5 Objection

You can object to processing based on legitimate interests or for direct marketing.

8.6 Withdrawal of Consent

You can withdraw consent for processing activities that require your consent.

To exercise these rights, please contact us using the information provided below. We will respond to your requests within 30 days, in accordance with applicable data protection laws.

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our platform:

9.1 Types of Cookies

• Essential Cookies: Required for basic website functionality
• Analytics Cookies: Help us understand how you use our services
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Used for targeted advertising (with your consent)

9.2 Cookie Management

You can control cookies through your browser settings. However, disabling certain cookies may affect the functionality of our services.

10. International Data Transfers

Your information may be transferred to and processed in countries other than Uganda. We ensure that such transfers comply with applicable data protection laws by implementing appropriate safeguards, including:

• Standard contractual clauses approved by relevant authorities
• Adequacy decisions by competent data protection authorities
• Binding corporate rules
• Your explicit consent where required

11. Children's Privacy

Our services are not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information promptly.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

12. Third-Party Links and Services

Our services may contain links to third-party websites, applications, or services that are not owned or controlled by us. This Privacy Policy does not apply to these third parties. We encourage you to read the privacy policies of any third-party services you use.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:

• Posting the updated policy on our website
• Sending you an email notification
• Providing an in-app notification

Your continued use of our services after the effective date of changes constitutes acceptance of the updated Privacy Policy.

14. Data Protection Officer

We have appointed a Data Protection Officer to oversee our data protection practices and ensure compliance with applicable laws. You can contact our Data Protection Officer at:

15. Complaints and Dispute Resolution

If you have concerns about how we handle your personal information or believe we have violated applicable data protection laws, you have the right to lodge a complaint with:

• The Uganda Data Protection and Privacy Commissioner
• Relevant data protection authorities in your jurisdiction

We encourage you to contact us first to resolve any concerns amicably before escalating to regulatory authorities.

16. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: